Category 05 — Property Owners
320,000 visitors per peak night with nowhere to stay. Your property is the solution — and the opportunity.
Where to List
List on as many platforms as possible to maximise exposure. Each platform reaches a different audience.
Host Guide
Hosts who start now will capture the Olympic premium. Here is the strategy.
Why should I start listing in 2026 or 2027?
Platforms like Airbnb rank listings by review count, response rate, and booking history. A new listing during the Olympic window competes against established hosts with hundreds of reviews. Starting in 2026 or 2027 — hosting a few trips per year — builds the review velocity needed to rank prominently when 15 million visitors search for LA accommodation in 2028.
What types of properties are in highest demand?
All residential property types are in demand given the confirmed shortage. Short-term furnished rentals and private homes near venue zones will see the highest premiums. Luxury estates (Beverly Hills, Bel Air, Malibu) are already contracting at $150,000+ per night. Condos and apartments in DTLA and Inglewood will appeal to budget-conscious international visitors.
How should I price my property for the Olympic period?
Use dynamic pricing tools and monitor comparable listings in your zone from mid-2027 onward. Average nightly rates are projected at 3.2 times your normal summer rate. Properties within 30 minutes of SoFi Stadium can command the highest premiums. Book longer stays (7–14 nights minimum) to reduce gap nights and maximise revenue across the full Olympic and Paralympic windows.
What are the LA short-term rental regulations?
Los Angeles requires hosts to register with the city and obtain a Home-Sharing Permit. Primary residence hosts can rent year-round. Non-primary residence hosts are subject to a 120-day annual cap under LA’s Home-Sharing Ordinance. The city is actively discussing expanded STR permissions specifically for the Olympic period given the confirmed lodging shortfall.
Which platform should I list on?
List on multiple platforms simultaneously — Airbnb and VRBO at minimum. Airbnb has the largest international visitor base relevant to the Olympics. VRBO performs strongly for family groups booking entire homes. Luxury properties should additionally list on onefinestay for access to the ultra-premium market.
Get Listed
Property owners capture the Olympic premium by listing directly on the major rental platforms. Each platform reaches a different audience — listing on more than one maximises exposure for the 2028 window.
